TY  JOUR
TI  ASSESSMENT OF THE IMPACT OF CULTURAL DIFFERENCES ON THE BEHAVIOR OF RUSSIAN AND CHINESE CONSUMERS
KW  cultural characteristics
KW  retail
KW  consumer behavior
KW  marketing mix
JO  Trade, service, food industry
AU  Noskova, E.V.
AU  Romanova, I.M.
PY  2022
IS  2
PB  Siberian Federal University