%0 Journal Article
%T ASSESSMENT OF THE IMPACT OF CULTURAL DIFFERENCES ON THE BEHAVIOR OF RUSSIAN AND CHINESE CONSUMERS
%A Noskova, E.V.
%A Romanova, I.M.
%K cultural characteristics, retail, consumer behavior, marketing mix
%J Trade, service, food industry
%D 2022
%N 2
%P 6
%I Siberian Federal University