TY JOUR TI A NEW LOOK AT THE SYSTEM OF BALANCED INDICATORS (IN RELATION TO THE BUSINESS ENTITIES OF THE HOSPITALITY INDUSTRY) KW balanced scorecard KW key performance indicators KW perspective «finance» KW perspective «customers» KW perspective «business processes» KW perspective «training and growth» KW hospitality industry KW strategic management JO Trade, service, food industry AU Maksimenko, I.A. AU Chaplina, A.N. AU Zdrestova-Zakharenkova, S.V. PY 2021 IS 1 PB Siberian Federal University