TY JOUR TI THE FORMATION OF THE RANGE CONCEPT THE FUNCTIONAL BREAD OF MASS RANGE KW еconsumer preferences KW fruits of cranberry (Vaccinium oxycoccos) KW fruits of cowberry (Vaccinium vitis-idaea) KW fruits of bilberry (Vaccinium myrtillus) KW fruits of blueberry (Vaccinium uliginosum) KW powders from dried berry KW Toxicological safety KW functional bread of mass assortment KW contemporary level of quality KW assortment concept JO Trade, service, food industry AU Pushmina, I.N. AU Kolman, O.Y. AU Koyupchenko, I.N. AU Kudryavtsev, M.D. PY 2021 IS 1 PB Siberian Federal University