TY  JOUR
TI  INFLUENCER MARKETING AS A REPUTATION MANAGEMENT TOOL IN CREATIVE INDUSTRIES
KW  influencer marketing
KW  reputation management
KW  creative industries
KW  opinion leaders
KW  brand loyalty
KW  digital communications
KW  creative economy
KW  trust
KW  audience engagement
JO  Trade, service, food industry
AU  Shadrina, L.Y.
PY  2026
IS  6
PB  Siberian Federal University