%0 Journal Article
%T INFLUENCER MARKETING AS A REPUTATION MANAGEMENT TOOL IN CREATIVE INDUSTRIES
%A Shadrina, L.Y.
%K influencer marketing, reputation management, creative industries, opinion leaders, brand loyalty, digital communications, creative economy, trust, audience engagement
%J Trade, service, food industry
%D 2026
%N 6
%P 8
%I Siberian Federal University