TY  JOUR
TI  MODERN APPROACHES TO CUSTOMER SERVICE USING DIGITAL TECHNOLOGY
KW  retail
KW  trade services
KW  digital technologies
KW  digital transformation
KW  omnichannel
KW  personalization
KW  self-service cash registers
KW  customer experience
KW  automation
KW  and customer focus
JO  Trade, service, food industry
AU  Podachina, L.I.
AU  Aleksandrenko, N.A.
AU  Nikolaeva, V.A.
PY  2026
IS  6
PB  Siberian Federal University