TY  JOUR
TI  THE DETERMINANTS OF LIVESTREAMING SHOPPING POPULARITY IN SOCIAL E-COMMERCE: A LITERATURE REVIEW
KW  social e-commerce
KW  livestreaming
KW  livestream shopping
KW  live-streaming shopping
KW  e-commerce
KW  drivers of social e-commerce
JO  Trade, service, food industry
AU  Le Ngoc, L..
PY  2026
IS  6
PB  Siberian Federal University