%0 Journal Article
%T THE DETERMINANTS OF LIVESTREAMING SHOPPING POPULARITY IN SOCIAL E-COMMERCE: A LITERATURE REVIEW
%A Le Ngoc, L..
%K social e-commerce, livestreaming, livestream shopping, live-streaming shopping, e-commerce, drivers of social e-commerce
%J Trade, service, food industry
%D 2026
%N 6
%P 7
%I Siberian Federal University