TY JOUR TI DEVELOPMENT OF INTEGRATED BUSINESS PROCESSES OF CONSUMER SERVICE ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION KW consumer services KW consumer service enterprise KW business process KW integrated business process KW digital transformation KW digital platform KW two-contour value KW customer experience KW cooperation-network interaction KW automotive services JO Trade, service, food industry AU Gruzdo, A.D. PY 2026 IS 6 PB Siberian Federal University