%0 Journal Article %T EXPLORING THE INTERPLAY BETWEEN OPERATIONAL EFFICIENCY AND MARKET COMPETITIVENESS WITHIN THE FOOD SERVICE SECTOR %A Chaplina, A.N. %A Klimenkova, T.A. %A Gerasimova, E.A. %K foodservice market, restaurant business, market trends, regional differentiation, expert opinions, management decisions, operational efficiency, Russia %J Trade, service, food industry %D 2026 %N 6 %P 13 %I Siberian Federal University