TY  JOUR
TI  JUSTIFICATION OF THE COMPETITIVE DEVELOPMENT STRATEGY FOR RETAIL CHAINS IN THE KRASNOYARSK KRAI, CONSIDERING DIGITAL TRANSFORMATION PROCESSES
KW  digital transformation
KW  competitive strategies
KW  retail
KW  retail chains
KW  Krasnoyarsk Krai
KW  key digital tools
KW  strategic digital focus
JO  Trade, service, food industry
AU  Tereshchenko, N.N.
AU  Petrukhina, M.D.
PY  2026
IS  6
PB  Siberian Federal University