%0 Journal Article %T JUSTIFICATION OF THE COMPETITIVE DEVELOPMENT STRATEGY FOR RETAIL CHAINS IN THE KRASNOYARSK KRAI, CONSIDERING DIGITAL TRANSFORMATION PROCESSES %A Tereshchenko, N.N. %A Petrukhina, M.D. %K digital transformation, competitive strategies, retail, retail chains, Krasnoyarsk Krai, key digital tools, strategic digital focus %J Trade, service, food industry %D 2026 %N 6 %P 16 %I Siberian Federal University