TY JOUR TI FACTORS OF ORGANIZATION COMPETITIVENESS IN THE RETAIL SERVICES MARKET IN THE CONTEXT OF DIGITAL TRANSFORMATION KW external environmental factors KW internal environmental factors KW competitiveness KW service market KW retail KW digital transformation KW digital technologies KW digital transformation factors JO Trade, service, food industry AU Pinyasova, N.A. PY 2025 IS 5 PB Siberian Federal University