%0 Journal Article %T FACTORS OF ORGANIZATION COMPETITIVENESS IN THE RETAIL SERVICES MARKET IN THE CONTEXT OF DIGITAL TRANSFORMATION %A Pinyasova, N.A. %K external environmental factors, internal environmental factors, competitiveness, service market, retail, digital transformation, digital technologies, digital transformation factors %J Trade, service, food industry %D 2025 %N 5 %P 10 %I Siberian Federal University