TY  JOUR
TI  MARKETING MANAGEMENT POLICY AT THE ENTERPRISE AS A FACTOR OF ENSURING ITS COMPETITIVENESS
KW  marketing management
KW  competitiveness
KW  competitive advantages
KW  marketing management
KW  marketing effectiveness
KW  digitalization
JO  Trade, service, food industry
AU  Piatachenko, A.M.
PY  2025
IS  5
PB  Siberian Federal University