Trade, service, food industry Trade, service, food industry Торговля, сервис, индустрия питания / Trade, service, food industry 2782-2214 94370 Туризм Tourism Туризм ASSESSING ON THE IMPACT OF THE COVID-19 PANDEMIC ON YOUNG TRAVELERS ОЦЕНКА ВЛИЯНИЯ ПАНДЕМИИ COVID-19 НА МОЛОДЕЖНЫЙ ТУРИЗМ Монг Тхи Фыонг Тхао Mong Thi Phuong Thao Анопченко Татьяна Юрьевна Anopchenko Tatyana Yuryevna tuanopchenko@sfedu.ru

доктор экономических наук;

doctor of economic sciences;

 Донской государственный технический университет Ростов-на-Дону Россия Don State Technical University Rostov-on-Don Russian Federation Российский экономический университет им. Г.В. Плеханова Москва Россия Plekhanov Russian University of Economics Moscow Russian Federation 30 01 2025 30 01 2025 5 1 25 34 09 12 2024 19 12 2024 https://tsfi-mag.ru/en/nauka/article/94370/view

Пандемия Covid-19 привела к резкому падению мирового туризма. Тем не менее, поскольку считается, что во время пандемии будут больше путешествовать молодые люди, целью данного исследования стало изучение того, как эта болезнь может повлиять на рынок молодежного туризма. Опрос был проведен среди 134 молодых людей Ростовской области России методом онлайн-опроса. Собранные данные проанализированы с использованием метода основных компонентов, который показал, что влияние кризиса Covid-19 на поведение участников в поездках можно разделить на два отдельных компонента: отношение к путешествию (предпочтения) и гигиеническую безопасность. В целом исследование подтвердило, что кризис практически не повлиял на отношение к путешествиям, поведение, а также проблемы здоровья и безопасности, связанные с поездками. Кроме того, установлено, что пандемия меньше повлияла на отношение участников-мужчин к поездкам, но больше – на гигиену и безопасность, причем респонденты старшего возраста придерживались более строгого отношения как к гигиене и безопасности, так и предпочтениям в путешествиях. Несмотря на ущерб, нанесенный пандемией, выявлены оптимистичные перспективы молодежного туризма, если будут приняты соответствующие меры гигиены и безопасности.

The coronavirus pandemic has led to a sharp decline in global tourism. However, since it is believed that young people will travel more during the pandemic, this study aims to investigate potential effects of the illness on the youth tourism industry. An online survey was used to gather information from 134 youth in the Rostov area of Russia. Principal components analysis, which was used to examine the data, revealed that travel attitudes, preferences, and health safety were the two separate components that contributed to the participants' travel behavior during the Covid-19 crisis. Overall, the study discovered that attitudes, behaviors, and concerns about health and safety related to travel were mostly unaffected by the crisis. Furthermore, the pandemic had a stronger effect on safety and hygiene than it did on the attitudes and preferences of male participants about travel. Furthermore, the attitudes of older respondents were more rigid with regard to safety, hygiene, and travel preferences. Even with the pandemic's harm, the study suggests that youth travel may have a better future if the correct safety and health precautions are taken.

 Covid-19 туристические услуги молодежный туризм мировой туризм развитие молодежного туризма Covid-19 tourism services youth tourism world tourism development of youth tourism

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